DeepSky

DeepSky

DeepSky

Logo + Branding Project

Logo + Branding Project

Logo + Branding Project

GDIT’s DeepSky lab is a mirrored government environment that enables users to test new capabilities and collaborate with technology partners, industry associates, and emerging technology companies. Prior to this, DeepSky lacked mature branding despite it having been developed at GDIT years earlier. The rebrand aimed to market DeepSky to GDIT employees and partnering government personnel to encourage more users to engage with the environment.

GDIT’s DeepSky lab is a mirrored government environment that enables users to test new capabilities and collaborate with technology partners, industry associates, and emerging technology companies. Prior to this, DeepSky lacked mature branding despite it having been developed at GDIT years earlier. The rebrand aimed to market DeepSky to GDIT employees and partnering government personnel to encourage more users to engage with the environment.

GDIT’s DeepSky lab is a mirrored government environment that enables users to test new capabilities and collaborate with technology partners, industry associates, and emerging technology companies. Prior to this, DeepSky lacked mature branding despite it having been developed at GDIT years earlier. The rebrand aimed to market DeepSky to GDIT employees and partnering government personnel to encourage more users to engage with the environment.

Client

General Dymanics Information Technology

Services

Logo Creation Branding

Industries

Technology

Date

July 2021

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

The Challenge


In order to create a new and improved digital source selection tool, it was important to first conduct user interviews across each government agency in the tool. In interviews, users addressed work arounds and pain points they encountered when evaluating proposals. We identified 6 major pain points users had when using the tool including:​


  1. Users were unaware there were multiple viewing options

  2. No easy access to definitions

  3. No way to create a general finding

  4. No way to quickly selecting a rating

  5. No way to search a document

  6. Accidentally deleting a finding instead of annotations


As a part of the research process we also developed five new government user personas to help the team empathize with our end users and understand the unique needs of different roles. All personas represent a specific government role.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules

The Approach


In order to create a new and improved digital source selection tool, it was important to first conduct user interviews across each government agency in the tool. In interviews, users addressed work arounds and pain points they encountered when evaluating proposals. We identified 6 major pain points users had when using the tool including:​


  1. Users were unaware there were multiple viewing options

  2. No easy access to definitions

  3. No way to create a general finding

  4. No way to quickly selecting a rating

  5. No way to search a document

  6. Accidentally deleting a finding instead of annotations


As a part of the research process we also developed five new government user personas to help the team empathize with our end users and understand the unique needs of different roles. All personas represent a specific government role.

The Results


In order to create a new and improved digital source selection tool, it was important to first conduct user interviews across each government agency in the tool. In interviews, users addressed work arounds and pain points they encountered when evaluating proposals. We identified 6 major pain points users had when using the tool including:​


  1. Users were unaware there were multiple viewing options

  2. No easy access to definitions

  3. No way to create a general finding

  4. No way to quickly selecting a rating

  5. No way to search a document

  6. Accidentally deleting a finding instead of annotations


As a part of the research process we also developed five new government user personas to help the team empathize with our end users and understand the unique needs of different roles. All personas represent a specific government role.